Josh Allen
Software Designer & Engineer
Today, I'm shaping creative writing at Novlr through design, engineering and product. My roles are unbound, and I enjoy iterative, fluid, delightful execution. Recently, I launched zwo.fyi, a web app where athletes generate Zwift workouts with AI.
Open to interesting opportunities -> joshpallen27@gmail.com
Work
Novlr — Creative Writing Platform (May 2022 - Present)
Redesigns, rebuilds, and products that contributed to 950% active user growth.
Novlr Highlights
Projects
zwo.fyi — Building Workouts with AI (Jul 2023)
Getting noticed by industry leaders, coaches, and athletes.
AnatoMe — Measuring Human Mobility (Jul 2020)
The university project that set everything in motion.
The WHOOP Raycast Extension (Dec 2023)
An open-source endeavour to bring WHOOP health data to native macOS.
Nudge — Healthy Habits with Bouncy macOS Notifications (Dec 2022)
A fun SwiftUI project using CloudKit, NSApplication, and NSDockTile.
High Performance Podcast — iOS App Design Concept (Jun 2021)
A conceptual High Performance Podcast experience on iOS.
News — iOS App Design Concept (Jun 2021)
Learnings from Meng To. A conceptual news app design.
Design Buddies x AdMagination Competition (Oct 2023)
A top 5 and honourable mention for my AI ad designs.
Aeroplanes (Jan 2024)
Taking off with the HTML canvas element.
About Me
Hello, I'm Josh!
In South West UK. Visiting SF and NYC from late July to mid-August.
So, this thing called tech? I discovered the magic of design and engineering while studying Sports Science at Exeter University. Yep — I had an app idea (AnatoMe) and learned how to build it. It was a blast. I fell in love with the process and ultimately dropped out to make things full-time.
Josh Allen
St James Park
My time offline? I enjoy adventures — cycling, running, swimming, surfing, skiing, etc. I'm not too worried about the activity. This September, I'll be bikepacking through the French Alps on a 5-day journey called Le Pilgrimage.
Arc 1950
Mallorca
Peak District
Tignes 2100
The Mumbles
Mantanani Island
Social? I'll always make time for coffee and meeting new people. Reach out anytime via joshpallen27@gmail.com or @josha1len to talk tech, adventures, and everything in between.
Cheers!